Alquemie Group has welcomed Mareile Osthus and Rebecca Khoury to its team as its readies for further growth.

Osthus has joined the business as digital projects director and Khoury has taken up the creative director position.

The pair will help the investment firm grow its portfolio, which currently includes businesses LEGO Certified Stores, Ginger & Smart, SurfStitch and Pumpkin Patch.

Alquemie Group executive chairman Richard Facioni said the strategic hires comes at a critical time for the firm.

“We are pleased to announce strategic additions to the Alquemie Group team as we prepare for the next phase of growth.

“It’s an exciting chapter with the continued expansion of our core business and a number of significant partnerships on the near horizon.

“We welcome Mareile’s and Rebecca’s experience and talent to the team at this pivotal time,” he said.

Osthus brings her extensive experience as a career retailer to the role, having previously held various senior roles in Europe and Australia including at Zalando and Hugo Boss.

She joins the business from The Oroton Group having previously spent five years at The Iconic, where she served as part of the executive team as chief category management officer.

“I am delighted to work with the incredibly talented team at Alquemie Group as the retail portfolio enters a new era of strategic growth,” Osthus said of her appointment.

“I look forward to playing my part in contributing to the group’s ongoing success,” she said.

Meanwhile, Khoury brings her comprehensive knowledge to her position, having previously worked at ACP Magazines, holding roles at both Harper’s Bazaar and Grazia.

She was previously associate editor and co-publisher of 10 Magazine and 10 Men Australia and has been a member of the Advisory Council for the International Woolmark Prize.

“I’ve been passionate about fashion from a young age and have been fortunate to work with some of the industry’s most formidable talents,” Khoury commented.

“The vision for Alquemie Group is incredibly exciting and it’s my privilege to help shape its forward creative direction,” she said.

Alquemie Group is a retail and consumer investment platform managed by ACTA Capital.


SurfStitch has announced a new partnership with General Pants Co.

The collaboration will offer SurfStitch customers access to the full portfolio of General Pants 11 private label brands across both men’s, women’s and accessories.

Richard Facioni, Executive Chairman, Alquemie Group said the partnership was part of a wider plan to strategically grow the SurfStitch consumer value proposition via marketplace.

“We are excited to welcome General Pants to our growing marketplace offering and giving SurfStitch customers greater access to these fantastic brands.

“Recently we’ve seen macro trends in retail accelerate, including retailers and brands collaborating and actively working together to grow their respective businesses.

“We look forward to working with new and existing brand partners in the months ahead and introducing them to SurfStitch’s active, engaged customer base through our marketplace.”

The eleven General Pants brands available from today include renowned denim brands Insight and Neon Hart, and in demand favourites Arvust and Alice In The Eve.

Sacha Laing, CEO, General Pants Co., said the partnership with SurfStitch will play a key role in the business’ accelerated growth strategy.

“It’s our core focus to continue evolving and catering to the needs and demands of our customers,” Laing said.

“We’re thrilled to announce our new e-commerce partnership with SurfStitch.”


Alquemie Group and The LEGO® Group today announced that Western Australia’s first LEGO® Certified Store will open in late 2021.

The landmark new store will be situated in prime position at AMP Karrinyup as a signature LEGO® brand immersive retail experience.

Richard Facioni, Executive Chairman, Alquemie Group said the new store would capitalise on the enduring appeal of the renowned LEGO® brand and bring a world-class retail concept to WA.

“We’ve listened to the strong community of brick fans in Western Australia and we look forward to bringing this leading global retail experience to Perth.

“The new store will be a destination in its own right for brick fans of all ages who we believe will respond positively to the creativity and imagination that are hallmarks of LEGO® Certified Stores,” adds Mr Facioni.

Western Australia’s first LEGO® Certified Store will be a custom-built retail space, including multi-sensory brick-built features that draw inspiration from local WA landmarks and familiar icons.

The new store in Karrinyup marks the announcement of Alquemie Group’s eleventh LEGO® Certified Store, as part of a partnership with The LEGO® Group.

Claus Kristensen, Vice President and General Manager Australia and New Zealand, The LEGO® Group comments: “The LEGO® brand mission is to inspire and develop the builders of tomorrow through creative free play and developing the imagination.

“The brand, which has delighted generations of children and adults, has been available in Australia for over 60 years. We now look forward to showcasing the creative potential of the LEGO® brick with Perth’s first LEGO® Certified Store.”

Alquemie Group is a leading retail and consumer investment platform, managed by ACTA Capital. The portfolio of investments within Alquemie Group includes LEGO® Certified Stores, SurfStitch, Ginger & Smart and Pumpkin Patch, with a pipeline of additional investments planned.

SurfStitch Announced as Exclusive ANZ Retail Partner for Volcom x The Outer Banks Apparel Collection

SurfStitch and Volcom today announced that SurfStitch will be the exclusive ANZ online retailer for the new Netflix Outer Banks (OBX) inspired collection.

Dane Patterson, GM Brand and Ecommerce, SurfStitch comments: “Outer Banks has gained critical acclaim and a devoted international fanbase.

“With an experimental take on wardrobe classics, defined by a fiercely genderless and individual aesthetic, we are thrilled to announce our unique retailer partnership with Volcom.”

Released to coincide with the launch of Season 2 of the cult-favourite Netflix series, the collection features graphics and styles as seen in the award-winning series with a range of men’s, women’s and gender-neutral products.

“Working closely with Netflix and Outer Banks we were able to get a preview of the storyline, evolution of characters and their ride-or-die friendships that inspired us to create bespoke designs that capture exciting and emotional moments of the new season,” notes Ryan Immegart, Volcom CMO.

“This was the perfect opportunity to showcase Volcom’s signature style. We also felt it was important to bring some gender-neutral products that are authentic to the storyline and represent the Volcom and OBX fans,” added Lyndsey Roach, Volcom Global Head of Women’s.

Similar to the OBX show, the ‘Have a Good Time All the Time’ collection embraces the outcasts with a creative vision to accomplish remarkable things no matter what’s at stake. Standout pieces from the men’s collection include a ‘Pogue Life’ tee, boardshorts, trunks, wovens, tees, fleeces and a bucket hat in a print as seen on John B from Season 1.

The women’s collection includes your new favourite tie-dye sweatshirt with a quote ‘You love being seen with me, but you don’t love me’, ‘Kook Princess’ tee and a ‘P4L (Pogues 4 Life)’ sweatshirt as seen in Season 2.

The collection also includes a gender-neutral button-up ‘Your BF’s Shirt’ inspired by the piece worn by John B and Sarah in Season 2. Other items include a beach blanket, backpack, hats and John B handkerchiefs in classic Volcom fabrics.

OBX Season 2 launches on Friday 30 July.