Richard Facioni, chair of retail groups Alquemie and Mosaic Brands – with upwards of 1,000 stores and brands including SurfStitch, General Pants, LEGO Store, Ginger & Smart, Noni B and Rivers – thinks ecom pure players may be in trouble. Facioni hates the word ‘omnichannel’ but says it’s the future of profitable retail.

“Personalisation, hyper-personalisation, real-time analytics of what the customers are doing. That, to me, is where we’re heading,” says Richard Facioni.

Fresh back from Dreamforce, Facioni’s helping steer both group’s commerce and ERP stacks, with a customer data platform likely to follow. He also predicts social commerce will be the next revenue frontier.

Originally published in Mi3. For more, see the full article here: