Dane Patterson, GM Brand and eCommerce, SurfStitch, was named this week by Ragtrader as one of the top 10 marketers in Australia.

Ragtrader says: In 2020, many brands shifted their messaging to focus on positivity, togetherness and what-to-do-at-home. SurfStitch was no different, launching a TVC that inspired consumers to ‘get back to living’ with a humorous take on summers that have been wasted in shopping centres.

Simultaneously, the e-tailer also launched a Mr Consistent cocktail collaboration dubbed ‘The Stitch Up’. Living offline and shopping online, as the brand’s TVC suggested, customers who spent $150 during summer were sent the cocktail as a gift with purchase.

“Our purpose at SurfStitch is to inspire you to live like it’s the weekend. It was even more poignant in 2020, as we were reminded again and again about the importance of living a healthy lifestyle, spending time with our loved ones and focussing on the good times,” Patterson said.