SWELL was founded in 1999 in Southern California, as the first pureplay online surf retailer.

At SWELL understated style meets sustainability, with durable, stylish clothing and accessories for men, women, youth and girls.

With fashion and functionality front of mind, the brand uses recycled packaging and works on eco-friendly projects to embody SWELL’s commitment to protecting all aspects of the surfing lifestyle.

SWELL was previously owned by Billabong, before being acquired by Alquemie Group in 2018.