General Pants exists to empower individuals to explore their style in a world with no boundaries.
Renowned as the denim destination, General Pants is one of the largest and most influential youth retailers in Australia and New Zealand.
Since 1972, the brand continues to inspire the next gen to rethink it all. Fuelled by fashion, music and art, the brand brings together different genres and influences to disrupt the average.
Never boxed in and never defined, the brand empowers the community to embrace the culture. Anchored in Denim, we’re home to the world’s largest denim brands, General Pants has 62 stores with no plans to settle.