Alquemie Group and The LEGO® Group today announced that Western Australia’s first LEGO® Certified Store will open in late 2021.
The landmark new store will be situated in prime position at AMP Karrinyup as a signature LEGO® brand immersive retail experience.
Richard Facioni, Executive Chairman, Alquemie Group said the new store would capitalise on the enduring appeal of the renowned LEGO® brand and bring a world-class retail concept to WA.
“We’ve listened to the strong community of brick fans in Western Australia and we look forward to bringing this leading global retail experience to Perth.
“The new store will be a destination in its own right for brick fans of all ages who we believe will respond positively to the creativity and imagination that are hallmarks of LEGO® Certified Stores,” adds Mr Facioni.
Western Australia’s first LEGO® Certified Store will be a custom-built retail space, including multi-sensory brick-built features that draw inspiration from local WA landmarks and familiar icons.
The new store in Karrinyup marks the announcement of Alquemie Group’s eleventh LEGO® Certified Store, as part of a partnership with The LEGO® Group.
Claus Kristensen, Vice President and General Manager Australia and New Zealand, The LEGO® Group comments: “The LEGO® brand mission is to inspire and develop the builders of tomorrow through creative free play and developing the imagination.
“The brand, which has delighted generations of children and adults, has been available in Australia for over 60 years. We now look forward to showcasing the creative potential of the LEGO® brick with Perth’s first LEGO® Certified Store.”
Alquemie Group is a leading retail and consumer investment platform, managed by ACTA Capital. The portfolio of investments within Alquemie Group includes LEGO® Certified Stores, SurfStitch, Ginger & Smart and Pumpkin Patch, with a pipeline of additional investments planned.