On Thursday 09 November, Alquemie and The LEGO^® Group unveiled the World’s Biggest LEGO store in Sydney.

Situated over two floors, the 900sqm landmark new store is situated in prime position at Sydney Arcade, overlooking Pitt Street Mall, to provide a world-class new experience for brick enthusiasts.

LEGO stores are renowned across the globe with landmark locations in New York, London, Hong Kong, Dubai and Denmark and a footprint in more than 50 countries.

The new landmark store includes exclusive large-format brick-built features that draw inspiration from local architecture, with the design based on ‘Stories of Australia’ bringing a combination of Sydney and Australian culture to life in LEGO brick form and the first LEGO Minifigure Factory in Australia.

Richard Facioni, Executive Chairman, Alquemie Group, said the new store would capitalise on the enduring appeal of the LEGO brand and bring a world-class retail concept to Australia.

“We’re incredibly excited to unveil our flagship store and the world’s largest LEGO store, in partnership with the LEGO Group ANZ, right in the heart of Sydney.

“This globally unique store will offer an immersive LEGO experience for local and international brick fans, with a number of features new to this market. It will have something for LEGOfans of all ages and will definitely put Sydney on the LEGO world map!”

Sydney’s new LEGO Store features a range of exciting LEGO experiences, including:

– Storytelling Table: LEGO fans can go behind-the-scenes of the LEGO design process with a new storytelling table including interactive areas that allow access ‘behind-the- scenes’ through interviews and videos displayed on screens;

– Personalisation Studio: visitors can experience the first LEGO Minifigure Factory in Australia and make a memento of their visit via personalising their own LEGOMinifigure including heads, hairpieces, torsos, legs, and accessories available for fans to customise;

– Pick and Build Wall: an enormous signature brick experience where visitors select the exact LEGO brick elements required to create personalised builds;
– Hands-on play opportunities: including a LEGO play wall and free LEGO build challenges and in-store events every month;

– Brick Specialists: whether visitors are selecting a gift, looking for the latest set or bringing a LEGO fan in for a special treat, Brick Specialists can help find the perfect LEGO set.

All large format 3D LEGO models within the new Sydney store have been designed and built by Ryan ‘The Brickman’ McNaught – one of just 21 LEGO Certified Professionals in the world and the only one in the Southern Hemisphere.